ABOUT US

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Acquiring, Developing, and Commercializing Revolutionary Products

Conversion Labs is discovering and marketing innovative consumer products that address large unmet opportunities in the market. New product opportunities are everywhere, yet few companies have the expertise to recognize these gaps; source and develop products that can fill those gaps; and commercialize these exciting products in a rapid, scalable approach without burning through capital.

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Our Model

Historically, 80-90% of new product launches fail within the first two years. Depending on the product and industry, product launches require millions, if not hundreds of millions of dollars in additional capital. Given this historically high failure rate, investing in new product launches with limited data to gauge consumer demand has been an extremely risky business.

At Conversion Labs, we’ve developed a model to directly market products with multi-billion-dollar potential with very low initial capital requirements and a proven return on investment on marketing spend prior to product launch.


Our Secret Formula

Conversion Lab’s proven track record is the result of a diverse leadership team comprised of individuals with experience in product licensing, online advertising, direct-response marketing, mergers & acquisitions, and private equity. With our in-house marketing team, we test, optimize, adapt and scale our marketing campaigns rapidly and efficiently, delivering quick proof of concept and return on investment.


Our Management

Our leadership team is comprised of seasoned industry experts and marketing specialists with extensive, in-depth experience in the healthcare, wellness and technology industries.

Our Mission

Identify

Discover substantial unmet or underserved market opportunities marketing innovative consumer products that address

Build Brands

Identify, license, and build innovative brands that address these large markets

Innovate

Innovate Relentlessly improve our infrastructure to increase our direct-response ROI

Execute

Launch brands leveraging our in-house, data-driven optimization and marketing strategy

Scale

Strategically scale marketing campaigns, optimizing our customer acquisition strategy while maintaining strict control over spending

Optimize

Constantly discover better approaches, scaling media spend with low capital risk
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We Focus on Highly Scalable Products.

Our Brands